Privacy Policy

We at AJ Shoes AB / Alberville protect your personal privacy and always strive for a high level of data protection. Our privacy policy explains how we collect and use your personal information and about your rights to this information. It is important that you take note of this information in order for you to feel secure in our processing of your personal data. You are warmly welcome to contact us if you have any questions.


What is personal data and what does the processing of personal data mean?

Personal data is any type of information that can be directly or indirectly attributed to a physical person who is alive. For example, images and sound recordings processed on a computer can be personal data even if no names are mentioned. Processing of personal data is everything that happens with the personal data. Every action taken with personal data constitutes a processing, regardless of whether it is performed automatically or not. Some typical processing of personal data is collection, registration, organization, structuring, storage, processing, transferring and deletion.


How does Alberville collect personal information?

We collect personal information that you provide to us in connection with purchases on our website, contact via website, subscription to newsletters, emails or social media.


Who is responsible for the personal data we collect?

AJ Shoes AB, orgnr. 556736-2271

La Ravenge 12, 439 94 Onsala


What personal information do we collect about you as a customer and for what purpose?

Purpose - To be able to handle purchases and orders

Data processing concerns

  • Delivery and notification
  • Handling of payment (including analysis of payment solutions, which may involve checking payment history and obtaining credit information from Klarna)
  • Handling of complaints and warranty matters. 

Categories of personal data

  • Name
  • Social security number
  • Contact information such as e-mail and telephone number
  • Payment history
  • Payment information
  • Credit information from credit information companies
  • Purchase information (which item was purchased and where it was delivered)

Legal reason

Fulfilment of the purchase agreement. Collection of personal data is required for us to be able to carry out our commitments in accordance with the purchase agreement. If the information is not provided, our commitments cannot be fulfilled and due to this we may be forced to deny you the purchase.

Storage period

After the purchase has been completed, your information is stored for 36 months with the aim of being able to handle any complaint and warranty matters.


Purpose - To be able to handle customer service matters

Data processing concerns

  • Communication and answering questions to our customer service, via phone, email or digital media.
  • Identification
  • Investigation of any complaints and support matters. 

Categories of personal data

  • Name
  • Social security number
  • Contact information
  • Your correspondence
  • Information about the time of purchase, place of purchase, any errors / complaints

Legal reason

Legitimate interest. Processing of this personal data is necessary for us to be able to satisfy both of our interest in handling customer service matters. Storage period lasts until the case is closed.


Access to your personal information

You have the right at any time request a confirmation from us that we process personal data concerning you, and if desired have access to the personal data that we process about you, which means a register extract.


Request correction

You have the right to change your information at any time if you believe that information about you is incorrect or incomplete.


Withdraw consent

You have the right to withdraw your consent to the processing of your personal data at any time. By clicking on the unsubscribe link in the email where consent is used as a legal basis, you can easily withdraw your consent.



In certain circumstances, you have the right to have your personal data deleted, for example if the processing is based on a consent and you have revoked this consent. This does not apply if we are required by law to retain the information.


Limitation of treatment

You have the right to request a restriction of your personal data. However, this may mean that we cannot fulfil our obligations to you.



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We cannot guarantee that the colors on the website fully correspond to the true colors. This is due to the color settings of your computer and monitor. We cannot guarantee that all items are in stock at the time of ordering. In the event of an incorrect stock balance affecting your order, we will contact you by phone or e-mail. Alberville cannot guarantee that the content of this website is always free from errors or typographical errors. We cannot guarantee that all information is up to date. Alberville may change the content of the website at any time. Although Alberville strives for accurate texts, images and prices on the website and online store, errors can occur. If you have been charged the wrong amount for a purchase in our online store, we will help you to place a new order with the right price or cancel your order. If we cannot get in touch with you, your order will be sent automatically. Alberville reserves the right to retroactively correct prices, texts, products or other content on our website.